Marketing Manager Resume Example & Guide [2024]

The following Marketing Manager resume example and guide will help you write a resume that best highlights your experience and qualifications. Further, we provide you with a few bonus tips in the end, so be sure to read on to receive valuable tips and resume hacks.

How to write a Marketing Manager resume

• Start your Marketing Manager resume with a concise resume summary
• Focus on quantifying your achievements, not just duties
• Match your professional skills list with the skills required in the job description
• Only add relevant information to your bullets in your employment history
• Show off your work, portfolio, or side projects
• Always personalize every resume you send. Tailor the contents of your resume to the requirements of the job description

A good way to get started is to be sure to reference the job description and highlight any skills, awards, and certifications that match with the requirements.

A professional structured resume are as important as ever!

Let's start by looking at an example of a resume for a Marketing Manager with 5 years of experience.

Marketing Manager Resume Example using our Modern Resume Template

 

 

Marketing manager resume you can copy and use

Joseph L. Smith
Growth Marketing aficionado who loves to analyze data

Details
4549 Gregory Lane, 94111, San Fransisco, CA, US
Tel 300-555-6666
Joseph@growthmarketer.com - marketingaficionado.com

Profile

Currently working as a Marketing Manager at Netflix with a mission to build and execute marketing activities in order to grow the subscriber base in the US. Previously worked as an Analyst at Spotify, with primary focus on analyzing and identifying areas of churn for business operations.

Passionate about growth marketing & startups!

Experience

Marketing Manager at Netflix, San Francisco, USA

Feb 2017 - currently employed

• Set up, managed & tracked a marketing plan budget of $250k across all digital and offline channels that generated an ROI of +370%.

• Accelerated sales growth rate with 30% by launching, A/B testing, and optimizing paid social and email marketing campaigns.

• Developed and presented reporting presentations, showcasing results, and recommendations based on past performance and strategy.

• Heavily involved in webinars, hackathons, keynotes, customer support, launching new products, and in developing projects with C-Level executives.

Analyst at Spotify, Stockholm, Sweden

Sep 2014 - Feb 2017

• Analyzed, highlighted, and reported potential areas of business improvements related to financial and key operational processes to company management.

• Successfully delivered timely financial statements, control testing, and assurance engagements for more than 15 projects in one year.

• Managed large and complex data sets from various platforms and discovered ways to automate and/or optimize current processes.

• Piloted and executed a churn strategy, which saw a decrease in churn of 15% in the UK market.

Educations

MSc Strategic Marketing at Liberty School of Management,

Sep 2010 - Jul 2014

• Graduated with distinction

BSc Business & Management at EW Business & Economics School,

Sep 2008 - Jul 2010

Most proud of

Awarded

- The Most Entrepreneurial Student in MSc Strategic Business Marketing

Building

- My personal marketing blog, marketingaficionado.com, to 25k visitors per month

Tools of the trade

Facebook ads manager
Google Analytics
Sendgrid
Intercom
Hotjar
Excel & Google Sheets

Certificates

Inbound Marketing Certificate

Hubspot Academy

Digital Analytics Fundamentals

Google Analytics Academy

Languages

English

Native

Spanish

Conversational

Hobbies

Reading and learning about marketing and startups
Building and testing marketing practises through my blog
Running and workout. Also part of the local soccer team.

Facts about this Marketing Manager resume:

• Candidate is applying for a marketing manager position
• Candidate uses the reverse-chronological format
• Candidate has over 5+ years of experience
• Candidate emphasize key marketing skills and results

 

4 tips to help you build a great Marketing Manager resume

It is imperative that you provide a thorough and professional approach to your resume. We made an easily digestive guide for you to keep you on your toes while creating the simple, yet effective and professional resume.

#1 - A short & strong description of yourself will make the recruiter want to read further

As a marketing manager you are already aware that great advertising is essential when you sell a product.

You can apply the same thinking to building a resume.

A short and concise profile summary is the most important thing you can create, simply because this is the very first place you start selling yourself. This is where you tell the reader who you are to make the employer or recruiter want to look further.

Do

• Be concise in your profile summary. Focus on a few key competences and skills you have that will fit the job and is part of the job description.

Don't

• Use interposed phrases. The reader doesn't care about fillers. The purpose is to tell the reader exactly how you fit the role and make the reader want to read on. Don't bore them!

Example from above:

Currently working as a Marketing Manager at Netflix with a mission to build and execute marketing activities in order to grow the subscriber base in the US. Previously worked as an Analyst at Spotify, with primary focus on analyzing and identifying areas of churn for business operations.

Passionate about growth marketing & startups!

There are so many great elements in this profile summary. In a very concise way it shows:

• Ambition, and the ability to show results

• Multiple abilities - the person is both a Marketeer and an Analyst

• Passion, which defines the person’s drive

Another great idea is to use the profile summary to include some of the keywords from the job description, as keywords plays a very important part of building a resume. Many ATS systems rejects resumes without them.

#2 - List your greatest achievements

As a Marketing Manager it is imperative to list your greatest measurable achievements under your Employment History, such as;

• Set up, managed & tracked a marketing plan budget of $250k across all digital and offline channels that generated an ROI of +370%.

• Accelerated sales growth rate with 30% by launching, A/B testing, and optimizing paid social and email marketing campaigns.

By highlighting measurable achievements, it goes to show that with your abilities you are able to deliver results. It sends the employer or recruiter a clear message about your abilities and work ethics. As a Marketing Manager you will be measured by what you accomplish, or what you have accomplished.

#3 - Focus your key skills around the marketing tools, and the skill set that you posses

The ability to sell and drive results are core functions of a Marketing Manager. This is what every employer would demand from you. Showing that you have that ability will make the employer know that you understand this.

Do not forget any certificates you may have or any personal awards you might have received. Example certificates such as Hubspot - Inbound Marketing Certificate and Digital Analytics Fundamentals from Google Analytics Academy will help you tailor your resume to the job description even more.

A great way to get feedback about your skills is by asking people from your network about the value which you bring. You might be surprised how they respond. We made a guide about networking and how to stay on top of this game, be sure to check it out.

#4 - Be creative - that's what a marketeer is

To be creative is a core element of a marketeer, and you should use that to your advantage in your resume.

In the above example, you tell the reader what you are most proud of in your career so far. This is a great way to distinguish you from the rest of the field. Use it strategically to your advantage in a resume.

Example from above:

Most proud of:

Building
- My personal marketing blog marketingaficionado.com to 25k visitors per month

Creating a section with highlighting proud moments and using this by showing you grew your own blog to many thousands of monthly readers, clearly shows that you practise what you preach as a marketeer.

Use it!

#Bonus - Key action adverbs for Marketing Managers

By using action verbs you can add clarity, depth, and distinction to your resume. Action verbs make great openers for your experience bullet points and can also be utilized on cover letters to target specific positions

• Achieved
• Analyzed
• Captured
• Complex
• Designed
• Developed
• Executed
• Generated
• Implemented
• Improved
• Increased
• Initiated
• Leadership
• Managed
• Presentation
• Promoted
• Researched
• Reported
• Showcased
• Spearheaded
• Specialist
• Strategy
• Tracked
• Utilized

Action verbs are more energized and should replace boring, lifeless verbs. If you’re interested in reading more about action verbs, go read our article about - How To Use Power Words In Your Resume.

It was a pleasure to provide you with some tips and advice about writing a Marketing Manager resume.

If you are in need of a new professional resume, try our simple resume builder and use what you just learned.